Brand Design
Logo Design
Scented by Kels is more than just a brand—it’s a lifestyle. With a vision to create a premium home fragrance brand that resonates with all ages and has the potential to grow nationally and internationally, they knew they needed a powerful and cohesive brand identity.
Our task was to design a fresh, luxury, minimal, and modern brand that speaks to inclusivity, style, and cultural relevance. From a striking logo to a refined brand strategy, we crafted a unique identity that ensures recognition, consistency, and a lasting impact in the fragrance space.
Industry
Fragrance
Scents
Location
South Africa
We started with an in-depth exploration of Scented by Kels—conducting market research, competitor analysis, and brand discovery to uncover key insights. With this knowledge, we refined their positioning to create a brand that speaks to style, inclusivity.
Through this creative process, a bold brand manifesto, mission, and vision took shape, capturing the essence of Scented by Kels. We crafted a cohesive brand identity that reflects their ambition to become a national and international lifestyle brand.
Every detail was carefully curated in the brand guidelines—from color palettes and typography to imagery and tone of voice. We shapedScented by Kels’s voice to be Modern, Versatile, and Timeless, ensuring every interaction connects with their audience. By emphasizing their strengths and unique appeal, we built a strong brand foundation that stands out in the competitive fragrance industry.
Creating Scented by Kels brand was a journey of style and purpose. Our design team carefully mapped out the brand experience, crafted detailed concepts, and refined every element to ensure a seamless and impactful identity.
We introduced a modern, versatile, and calm color palette that reflects confidence and inclusivity. Unique graphic patterns and thoughtful design elements added a distinctive touch, making the brand not just recognizable, but unforgettable in the fragrance space.
The magic truly happened during the development phase. We chose Adobe Illustrator and Adobe Photoshop for creating graphics and mockups, leveraging their power and flexibility to build a custom visual identity that aligns with Scented by Kels vision.
We didn’t stop at just the basics—by incorporating unique patterns, a carefully selected color palette, and modern typography, we brought the entire brand to life. Every design element, from visual components to text, was crafted to ensure a cohesive and engaging brand experience.
