Good Looking Cosmetics, a luxury perfume brand, set out to redefine sophistication with a modern and elegant approach to fragrance. To bring this vision to life, they needed a brand identity that reflected their essence—timeless, refined, and effortlessly stylish.
Our task was to craft a sleek and sophisticated logo that would establish Good Looking Cosmetics as a standout name in the beauty industry. Through a meticulous design process, we created a brand identity that embodies elegance, ensuring strong recognition and a lasting impression.
Industry
Self Care
Cosmetic
Location
South Africa
We started with a deep dive into Good Looking Cosmetics—conducting market research, competitor analysis, and stakeholder insights to shape a refined brand strategy.
Through this creative process, a distinctive brand vision, mission, and manifesto emerged, capturing the essence of sophistication and luxury. We elevated their positioning with a cohesive brand identity that seamlessly reflects their commitment to elegance, quality, and innovation.
From color palettes and typography to imagery and tone of voice, every detail was thoughtfully curated. We shaped Good Looking Cosmetics’ voice to be Refined, Luxurious, and Modern, ensuring every interaction resonates with their audience. By highlighting their unique strengths and value propositions, we created a brand presence that captivates and leaves a lasting impression in the world of luxury fragrances.
But it’s the development was where the magic really happened. We chose Adobe illustrator and adobe XD as well as Windows Power Point for its flexibility and power, building a custom visual page / Company Profile on top of it.
But we didn’t stop there—by adding patterns, color palette, typeface, and more, we brought text and components to life.
