Brand Design
Logo Design
Beengo Gaming a company who’s mission is to transform the bookmaker industry by delivering an exceptional betting experience rooted in trust, excitement, and innovation. In order to make this successful they knew they needed a digital makeover.
We had the task to come up with a newly fresh brand and digital presence from top to bottom. We needed to craft a fresh brand strategy, and establish detailed, actionable brand guidelines.
Industry
Gaming
Entertainment
Location
South Africa
We started with a deep dive into Beengo Gaming’s world. Through stakeholder and market research, and competitor analysis, we gathered invaluable insights. And armed with this knowledge, we then held a brand positioning workshop.
Ideas flew, creativity sparked, and out of it emerged a compelling brand manifesto, mission, and vision that captured Beengo Gaming’s spirit. We elevated Beengo Gaming’s brand positioning by creating a cohesive and compelling digital identity aligned with their mission and values. Then, we integrated these brand elements consistently across the brand guideline, including colour schemes, typography, imagery, and tone of voice.
The tone of voice we crafted is confident, Playful, and modern — ensuring every communication felt consistent and engaging. By highlighting their core strengths and unique value propositions, we crafted a digital presence that resonates with their target audience and strengthens their market position.
Designing & developing Beengo Gaming’s new brand was a journey in itself. Our brand design teams mapped out user journeys, crafted detailed drafts, and built interactive prototypes. The goal was clear.
We introduced a clean, modern , gradient, playful and futuristic colour palette, inviting users into a welcoming digital space. New graphic patterns and hand-drawn elements added a unique, approachable touch.
But it’s the development was where the magic really happened. We chose Adobe illustrator and adobe XD as well as Windows Power Point for its flexibility and power, building a custom visual page / Company Profile on top of it.Â
But we didn’t stop there—by adding patterns, color palette, typeface, and more, we brought text and components to life.Â
