Brand Design
Logo Design
Kutosh, a beauty and cosmetics brand, set out to revolutionize the industry with a fresh, modern approach to self-care. To achieve this vision, they needed a complete brand transformation that reflected elegance, innovation, and authenticity.
Our task was to craft a striking new brand identity and logo that would position Kutosh as a leader in the beauty space. From refining their brand strategy to creating detailed, actionable brand guidelines, we built a foundation that ensures consistency, recognition, and lasting impact.
Industry
Beauty
Self Care
Cosmetic
Location
South Africa
We began with an in-depth exploration of Kutosh’s world—conducting stakeholder interviews, market research, and competitor analysis to uncover valuable insights. Armed with this knowledge, we led a brand positioning workshop to refine Kutosh’s vision and strategy.
From this creative process, a powerful brand manifesto, mission, and vision emerged, capturing the essence of Kutosh. We elevated their positioning by crafting a cohesive and compelling brand identity that seamlessly aligns with their values of elegance, authenticity, and innovation.
Every element was thoughtfully integrated into the brand guidelines—from color palettes and typography to imagery and tone of voice. We shaped Kutosh’s voice to be Minimal, Aesthetic, and Luxurious, ensuring every interaction feels refined and engaging. By emphasizing their core strengths and unique value propositions, we built a digital presence that captivates their audience and solidifies their place in the beauty industry.
Creating Kutosh’s brand was a journey of elegance and transformation. Our design team meticulously mapped out user experiences, developed detailed drafts, and built interactive prototypes—all with a clear goal in mind.
We introduced a refined, modern, and luxurious color palette that exudes beauty and sophistication. Handcrafted design elements and bespoke patterns added a unique, personal touch, inviting customers into a minimal yet captivating digital experience.
But it’s the development was where the magic really happened. We chose Adobe illustrator and adobe XD as well as Windows Power Point for its flexibility and power, building a custom visual page / Company Profile on top of it.
But we didn’t stop there—by adding patterns, color palette, typeface, and more, we brought text and components to life.
